MEET THE FOUNDER
Entrepreneur, philanthropist, life coach, yogi and meditation expert, Salwa Al Obeidli is the pioneer behind RŪH by Soulace, the first life and purpose coaching platform to be founded by an Emirati woman.
Founder's Story
About Salwa Al Obeidli
With an impressive career that includes working for some of the biggest names within the international hospitality and tourism industries, Salwa’s holistic approach to wellbeing is built upon decades of real-life experience and expertise; addressing every aspect of mental, spiritual and physical wellness to unlock a life of balance, purpose and fulfillment.
Salwa’s passion for wellbeing was ignited at 13, when she traveled to Malaysia to work with a group of likeminded individuals dedicated to helping people in isolated villages overcome their challenges through prayer and meditation. Despite pursuing an MBA as well as a high-powered career in Marketing, Communications & Events, Salwa continued to champion a holistic lifestyle centered around balancing the mind, body and soul, pursuing accreditations in the science of wellbeing, coaching, yoga and meditation to expand her awareness and deepen her knowledge.
Bringing together modern mindfulness, meditation and nutrition to curate bespoke accompaniment journeys that are designed to transform lives, RŪH by Soulace reflects Salwa’s deep-rooted belief that every individual is a mine, rich in gems of inestimable value that can be unleashed through education and transfer of knowledge. Passionate about empowering women, Salwa continues to educate and inspire women within the UAE and beyond to become the agents of change for the betterment of tomorrow.
ACCREDITATIONS
- Science of Wellbeing Certification, Yale University (USA)
- ICF Professional Mindfulness & Life Certification, Erikson Coaching International (Canada)
- Yoga and Meditation Instructor Certification, Karma Yoga (UAE)
- MBA in International Hospitality Management, Emirates Academy of Hospitality Management (UAE)
- Bachelor’s Degree in International Hospitality Management, Emirates Academy of Hospitality Management (UAE)
- International Hospitality Certification, LaSalle College Montreal (Canada)
